If you have been putting off buying an Xbox Series X or Series S while waiting for something to push you over the edge, today might be the day. Multiple US retailers have dropped prices across the Xbox Series lineup right as Amazon Prime Day deals are rolling in, and Rockstar is expected to open GTA 6 pre-orders later today. The two things are not officially connected, but the practical effect is the same: you can buy a console at a discount and have GTA 6 locked in before the day is done.
Here is where every console stands right now, retailer by retailer.
Amazon Has the Steepest Cuts
Amazon is leading the pack on discounts today. The Xbox Series X, which carries a $649 MSRP, is listed at $494.99. That is $154 off the sticker price, and the best deal on the table across any of the three retailers right now. If you are buying a Series X today, this is where you should look first.
The Xbox Series S 512GB is at $369.99 against its $399 MSRP, so $29 off. Not a dramatic drop, but it puts the entry-level Xbox below $370, which is a reasonable entry point for anyone who primarily buys digital and does not need a disc drive.
Amazon also has the Xbox Series S 1TB at $428.00 against a $450 MSRP. The 1TB model is worth thinking about if you plan on installing GTA 6, which will almost certainly eat a big chunk of storage on day one. The base 512GB version will fill up faster than you expect with a game that size on it.
All three Amazon listings are live now:
- Xbox Series X ($494.99) at Amazon -- $154 off MSRP
- Xbox Series S 512GB ($369.99) at Amazon -- $29 off MSRP
- Xbox Series S 1TB ($428.00) at Amazon -- $22 off MSRP
Walmart and Target Are Also Running Deals, Just Smaller Ones
Walmart and Target have their own listings up, though neither is close to Amazon on the Series X price.
At Walmart, the Xbox Series X is at $639.95, which is just a few dollars under MSRP. The Xbox Series S 512GB comes in at $393.99, about $5 off. These are not exciting numbers, and if your plan is to buy a Series X specifically, Walmart is not the right stop today.
Target sits in the middle. Their Xbox Series X is at $573.99, which is not as good as Amazon but is a proper discount if Amazon stock runs out. The Xbox Series S 512GB is $379.99, and the Xbox Series S 1TB matches Amazon at $428.00.
- Xbox Series X ($573.99) at Target
- Xbox Series S 512GB ($379.99) at Target
- Xbox Series S 1TB ($428.00) at Target
Why Today Specifically Matters
Amazon Prime Day is part of it. Retailers tend to match or undercut Amazon when Prime Day deals go live, which is why you are seeing Walmart and Target move on Xbox stock the same day. The Series X cut at Amazon is the kind of number you typically only see during Black Friday or major sale events, and $494.99 for a current-gen Xbox is not a price that shows up regularly.
But the other half of this is GTA 6. Rockstar has confirmed pre-orders are going live today, June 25. Pricing has not been officially announced yet as of this writing, though $80 to $100 for the standard edition is what most outlets are expecting based on prior signals. Whatever the number turns out to be, a lot of people who have been watching GTA 6 news for the past two years are going to be making decisions about platforms today.
GTA 6 launches in November 2026 on PS5 and Xbox Series X|S. It is not coming to Xbox One or PS4. The game requires current-gen hardware, full stop. So anyone who is still on last-gen and was planning to pick it up is going to need a console upgrade before November regardless. The question is just when they buy it and at what price.
Buying an Xbox Series X today at $494.99 and putting a GTA 6 pre-order on it the same day is one of the cleaner setups you will find heading into the back half of the year. You get the console at what is currently its lowest widely available price, you lock in the pre-order before any potential pricing surprises hit, and you have several months of other games on Game Pass before the November launch.
Series X or Series S: Which One Makes Sense for GTA 6
This is worth spending a minute on because the right answer is not the same for everyone.
The Xbox Series X is the one you want if you care about how GTA 6 looks. It runs at up to 4K, has a disc drive, and has 1TB of built-in storage. GTA 6 will almost certainly have a performance mode and a quality mode like most major releases do now, and the Series X gives you the headroom to run both. At $494.99 today, it is also sitting at roughly $75 below the PlayStation 5 Slim's street price, which is a gap that has not been that wide in a while.
The Xbox Series S is a different calculation. It is an all-digital console that tops out at 1440p rather than 4K, and the base 512GB model is going to feel tight with GTA 6 on it. Rockstar's games are not small. Red Dead Redemption 2 was over 100GB on PC, and GTA 6 will not be lighter. If you go Series S, the 1TB version at $428 is the safer buy. The 512GB at $369.99 is cheaper upfront, but you will be managing storage constantly with a game that size sitting on the drive.
That said, the Series S is a legitimate option if you are buying mostly digital, do not need native 4K, and want the lowest entry point into current-gen Xbox. It runs GTA 6. It will just require a bit more storage management than the Series X.
A Quick Price Comparison at a Glance
Here is where everything lands across all three retailers today:
| Console | MSRP | Amazon | Walmart | Target |
|---|---|---|---|---|
| Xbox Series X | $649 | $494.99 | $639.95 | $573.99 |
| Xbox Series S 512GB | $399 | $369.99 | $393.99 | $379.99 |
| Xbox Series S 1TB | $450 | $428.00 | N/A | $428.00 |
Amazon is the clear winner on the Series X by a wide margin. For the Series S, the gap between retailers is smaller, but Amazon still edges out Walmart and Target on both storage configurations.
How Long These Prices Last Is Unknown
Prime Day deals do not run forever. Some deals last the full event window, some sell through stock early, and a few end without warning. The $494.99 Series X price in particular is the kind of number that does not have unlimited inventory behind it, especially on a day when GTA 6 pre-orders are expected to drive console searches up.
If you are seriously considering an Xbox upgrade ahead of GTA 6 and you have been waiting for prices to come down, today is a better opportunity than most of the ones that have come along this year. The Amazon Series X deal specifically is not something that shows up at random. It takes a sale event of this scale to get the current flagship Xbox under $500, and the overlap with GTA 6 pre-order day makes the timing hard to ignore.
We will have separate coverage up on Respawnerz as soon as GTA 6 pre-order details are confirmed by Rockstar, including pricing, editions, and what the pre-order bonus situation looks like. Check back later today for that.
